Video Marketing, The New Frontier
Well, video marketing isn’t exactly “new”, but it is a growing frontier that’s gaining a lot of steam with digital marketing. If you’re sitting there trying to figure out the next step of your marketing strategy on the web, you’d do well to heed the benefits of video marketing campaign.
Did you know that 40% of consumers watch videos in a week?
The benefits of creating video as part of your marketing campaign are endless, but there are a few key points that shatter any excuses you may have, or barriers you’ve up to starting your own video marketing campaign.
Can’t You Just Tell Me?: Using Video Marketing Alongside Your Words
“Surf” is an accurate term to describe how people use the internet. The waiting sucks, and you just want to ride that wave. People need information fast, and it’s even better if they don’t have to take the time to read. Video marketing solves that problem. It’s a quick and easy way to immediately tell your potential customer what you do, what you offer, and even why. 74% of users watch short video clips, and the average length that you can capture their attention is three minutes.
So, what if what you need to say takes more than three minutes? Add video to an existing article.
- 57% of people who read an article enjoy videos with the article.
- 42% recall the item being sold/content
- 61% feel it makes the article appear more professional
The only downside of using video is the time it takes, but that turns immediately into a positive. Viewers will see you took that extra time to explain the product. The work that you put in to make it easier for them to learn about you. It will be appreciated and result in more clicks to your site, or further research into your product and/or services.
To the Top of the Pack: Using Video Marketing to Gain Visibility in the Local Search Results
Video marketing goes far beyond just entertaining your potential clients. It gets you found. Search for your favorite artist. I’ll wait. Did you do it? Now look at the search results. At the very tip top of the page, there are most likely videos. Peek over to the side bar of Google and you’ll see a tab just for videos. People are doing just video searches, over 50% actually.
Adding video to you content can shoot you right to the front page of search engines, and you can post videos in more than one place! YouTube has over 16 million users a month. That’s 16 million more potential customers to see your product.
And, YouTube is free to set up and use. This makes it a simple and effective marketing tool. You can either link inside your article, or just embed the videos on your site.
Adding a video marketing plan to your existing strategy couldn’t be easier. With a little bit of work, a simple camera and a bit of creativity, you can have your message reach new customers, or returning customers in a different way. Video is growing, and you don’t want to be left in the shadow. Get ahead of the game and get your business ready for it’s close-up.