There’s nothing even remotely small about the power of a shortstack, or the do it yourself Facebook Fan page builder from ShortStack. The company delivers powerful results for businesses seeking an entrance into social media marketing with a customer fan page that won’t break the budget.
The faces behind the ShortStack service have long specialized in creating Facebook apps before they decided to focus on a DIY service that business owners could utilize for social media marketing.
“We saw an opportunity for Joe from Joe’s Pizza to use this thing and make himself his own Facebook page,” says Jim Belosic, ShortStack’s CEO and co-founder. “It’s kind of like WordPress for Facebook.”
From our position here at dot Com Secrets Local, it’s even put us in touch with clients who are social media marketers themselves. We do the design and hand it off to them to run with. This is something we would have had to pay expert programmers and designers to do. I never would have been able to offer it previously without a lot of expense.
One of the major perks to this service is that ShortStack users can develop an unlimited number of custom tabs with themed content and, with a healthy dose of widgets to top it off, flash content, Google maps, polls and more the businesses who utilize this can create a lot of valuable content for their fans.
Because the team over at ShortStack is savvy on all things related to Facebook, they tend to stay up to date on the do’s and don’ts regarding the Terms of Service. When you launch contests using the system, you don’t have to worry about getting Facebook rallying for you to join them on the chopping block.
This is also a great tool for local businesses, because you’re likely to get it for free: Companies with fewer than 2,000 “likes” get a free ride. Once the fan counter ticks past 2,000, a tiered pricing structure applies, ranging from $15 per month for up to 25,000 users to $300 per month for an unlimited number of users and support.