Blog/News Section
Google+ Has Lots of Brands, Not So Many Followers
According to top research firms, most of the major brands in play around the world have created a Google+ page for their business. The problem? Only a fraction of them are managing to pull in visitors, which is what many expected to occur with the launch of Google+ and Google+ branded pages.
One research firm, BrightEdge, found that of the top 100 brands (which was determined using Millward Brown’s Top 100 Most Valuable Global Brands in 2011), 77 have created a presence on Google+ with a branded page. That’s in comparison to Facebook, where 93 of the top 100 brands have created Facebook pages.Another research firm, Simply Measured, looked across the top 100 brands and found that while 61 had Google+ brand pages, only 13 of those top brands had more than 5,000 followers. On Facebook, many of the top brands have hundreds of thousands of followers. Some in the millions.
