Because I work in marketing online, my eyes picking up things in website content and design that others don’t normally see. I can’t help it, it’s my job. One of the things that stands out on every page is the call to action. It’s one part of the overall conversion rate optimization (CRO) of a page. One of the things we strive for in all we do (Alabama web design, copywriting, SEO services, content marketing, etc.) is to get users to convert into customers while maintaining SEO best practices.
Because of that, I really appreciate a job done well when I see it. I was turned on to a company that has a tremendous form layout for their contact section, with a great call to action. It’s subtle, but it’s strong. I was even compelled to enter my information, and I don’t even need their services.Â The company in question is an Australian based provider of SEO.
Check out this screen cap
The important thing to take away from this is that something as simple as a call to action, just a few words, mingled with the right design of your page can make a massive difference in your conversion rates.
When you’re dealing in the optimization of your website content, it goes well beyond pumping it full of keywords for the purposes of SEO. You need to think about what inspires your visitors to click. Think about that if you’re in the market for an SEO agency. Do you want to work with someone who stuffs your on page content full of keywords or do you want to work with someone who understands the importance of making a psychological connection with your target audience?
By the way – how do we know this is a great example of a strong call to action? It’s not just the fact that we feel compelled to check it out. It’s also the fact that, upon investigation the owner of this particular company revealed that their conversion rates spiked by 700%.